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Impaired Driving

Prevention Initiatives Employers can Support

Impaired driving is a nationwide problem that requires prevention campaigns that communities across America can support. Below are a few seasonal impaired driving prevention campaigns and year-round initiatives in which employers may want to get involved. Employers can:

  • Order information to use as part of employer-sponsored prevention efforts
  • Include information about these initiatives in employee publications, payroll stuffers and workplace displays
  • Contact the lead organization or agency to explore options for participating in local events or prevention campaigns

Seasonal Initiatives

Since 1981, every U.S. President has demonstrated a commitment to preventing impaired driving by proclaiming December as National Drunk and Drugged Driving (3D) Prevention Month. The U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) offers multiple resources to help organizations plan and promote 3D month activities.

IACP Holiday Lifesaver Weekend
The weekend immediately before Christmas is designated "National Holiday Lifesaver Weekend" by the International Association of Chiefs of Police (IACP) because the holiday season is a time of both increased travel and alcohol consumption. To ensure motorists reach their destinations safely, state and local law enforcement are encouraged to maximize deployment on problem roads during times when collisions are most likely to occur.

NHTSA Holiday Planner
This planner provides impaired driving prevention media tools and marketing materials that can be tailored and distributed to meet local needs and objectives.

NHTSA's En Español Impaired Driving Prevention Holiday Planner
This planner provides communications tools and marketing materials, including media materials and posters that seek to change the behaviors of Spanish-speaking people of Hispanic origin, a segment that has been historically slower to respond to the dangers of impaired driving.

NHTSA's Kwanzaa Impaired Driving Prevention Holiday Planner
This planner provides ideas and materials for working with local organizations and media to prevent impaired driving during December as part of the week-long festival of Kwanzaa, and particularly Ujima, the day focused on responsibility.

MADD's Tie One On for Safety
MADD created the Tie One On For Safety campaign, originally named the 'Project Red Ribbon' campaign, in 1986 to help heighten public attention to drinking and driving during the holiday season. The program encourages the public to become actively involved in the fight against drunk driving by tying a MADD ribbon to a visible place on their vehicle, such as the antenna or side mirror.

Year-Round Initiatives

NHTSA's Stop IMPAIRED Driving Web Site
Provides information on NHTSA's national strategy to stop impaired driving, including highly visible enforcement; increased prosecution and adjudication; screening and brief intervention; programs across the nation that aid motorists in the reporting of impaired drivers to law enforcement; and uniform guidelines for state highway safety programs.

The site also includes:

NHTSA's Creating Impaired Driving General Deterrence
This document presents eight case studies of programmatic efforts that are intended to reduce the incidence of impaired driving. The purpose of the document is to provide examples of promising efforts that might encourage law enforcement managers and others to consider developing similar programs for their jurisdictions.

Most people don't intend to drive home drunk, but too many find themselves at the end of the night without a sober designated driver. Unfortunately, many of these drivers with a BAC level of .08 or above convince themselves and friends that they are able to drive with the comment, "I'm okay, I'm just buzzed." NHTSA’s Buzzed Driving IS Drunk Driving campaign addresses this population.

Research data show that Hispanics are at particular risk of death or injury from alcohol-related traffic crashes. To assist in addressing this issue, NHTSA, in conjunction with Mothers Against Drunk Driving (MADD), developed the Hispanic Heritage Kit (HHK). The HHK contains facts, data, laws, and other information on impaired driving in the form of a brochure, a poster, and a flyer.

Provides links to NHTSA planners, focusing on various calendar themes such as holidays and sporting events.

Designated Driver programs are key components of community-based comprehensive impaired driving prevention efforts. Combined with highly visible law enforcement, a Designated Driver program gives people the information they need to make informed choices and seek alternatives to driving while impaired. An important part of a community-based Designated Driver program is the concept of "Safe Ride” programs, which provide transportation for persons who plan to drink.

Steer Clear Drugged, Drunk and Distracted Driving Campaign
Greater parent involvement, clear rules and parental supervision are associated with less risky teen behavior, such as marijuana use and driving while high or under the influence of alcohol. The Steer Clear of Pot Media Campaign, sponsored by the National Youth Anti-Drug Media Campaign, has free resources for parents and teens online, including fact sheets, quizzes and information about keeping kids drug-free, particularly as it relates to driving.